Programmatic advertising for growing brands
We help finance brands and travel brands, visitor attractions, destinations and DMOs reach the right audiences at the right time, across every device and multiple programmatic channels. With over a decade of experience in finance, travel and tourism, we don't just run programmatic campaigns, we understand the audiences you're trying to reach, the moments that matter, and the channels that move people from inspiration to intent.
We're DSP and channel agnostic which means our only agenda is your results.
What our clients say
“In an industry where results matter most, Fabbrica stands out as a reliable and results-driven ally. If you are seeking a marketing partner that delivers tangible, measurable outcomes while demonstrating a genuine commitment to your business's growth, I wholeheartedly recommend Fabbrica.”
Old Royal Naval College, Greenwich, London
"They have been excellent at offering wide ranging solutions to meet specific marketing problems and have helped us to reach new and wider audiences by accessing new marketing channels not previously utilised by Hever Castle. They are insightful, have a great understanding of the tourism market and provide added value with the social listening and audience insights that are now helping to drive future strategy."
Hever Castle & Gardens, Kent
Why choose Fabbrica for programmatic advertising?
Most programmatic ad agencies are generalists. We're not. We've spent more than a decade working with travel brands, visitor attractions, destinations and tourism boards, and that depth of knowledge is our benefit to you.
We understand that travel audiences are different. Booking decisions take time. Intent signals shift with seasons, weather, and world events. International tourists behave differently from domestic ones. Reaching someone planning a city break requires a different approach to reaching a family choosing a day out.
We bring that understanding to every campaign, combining data-driven targeting with genuine knowledge of the travel customer journey.
What sets us apart
Fifteen years of travel and tourism specialism. We know your audience.
In-depth campaign reporting built around travel metrics and including footfall attribution, brand uplift, incremental reach, cross-channel attribution, and more.
DSP and channel agnostic. We buy through the best platform and best programmatic solution for each campaign, not the one we're incentivised to use.
Senior team members on your account from day one. No account executives, no handoffs.
Planning a programmatic campaign for your brand? Let's talk.
How we reach your audience
We run programmatic campaigns across every all relevant channels including display, native, CTV, video, DOOH and audio, selecting and combining them based on your audiences, objectives and budget, not convention.
Display advertising
Visually compelling creative that reaches your target audience across thousands of websites and apps, building awareness, driving consideration, increasing conversions and keeping your brand front of mind throughout the customer journey.
Travel use case: Reaching UK audiences researching European city breaks or international travellers planning visits to UK attractions.
Native advertising
Content-led formats that integrate naturally into editorial environments, ideal for inspiration-stage audiences who are browsing rather than actively searching. Native is particularly effective for destination and attraction marketing, where the goal is to plant an idea.
Travel use case: Reaching prospective visitors in travel editorial environments while they're in a discovery mindset.
Digital outdoor / DOOH advertising
Programmatic DOOH brings your message into the real world at the right time, in the right place. We plan and buy DOOH inventory in transport hubs, roadside and busy public spaces, with creative that adapts to time of day and audience context.
Travel use case: Targeting commuters and visitors along commuter corridors, including key domestic and international transit routes.
Video / CTV advertising
Video is the most powerful format for travel storytelling, evoking atmosphere, transporting audiences, and building emotional connection with a destination or experience. We run video campaigns across on-demand platforms, social channels and connected TV.
Travel use case: Branding and awareness campaigns for attractions, destinations, and tourism boards looking to inspire consideration ahead of the booking window.
In-game advertising
In-game advertising entices highly engaged, consistent consumers as they play. As a fast-growing industry, brands' in-game ads can feature on computer, mobile and console video games to stay in the consumer’s mind every time they game. It’s particularly effective at reaching younger travellers.
Radio and audio advertising
Radio and audio-streaming advertising helps you reach audiences across major radio channels and audio entertainment formats, including podcasts, music and audiobooks. As a consistent media form, brands tap into audio advertising because they can rely on gaining a new audience through consumers’ loyalty to radio stations and presenters.
Reporting that goes beyond clicks
Every campaign we run is supported by in-depth reporting which is clear, actionable, and built around the metrics that actually matter to marketers.
We don't just tell you how many impressions were served. We help you understand which audiences responded, how behaviour changed, and what happened in the real world as a result.
Our reporting can include:
Footfall attribution
Measuring visits to brick and mortar locations driven by your campaign.
Brand uplift
Measuring the impact of awareness campaigns on consumer perception.
Incrementality
Understand how much programmatic contributes to conversions.
Cross-channel attribution
Measuring how your ads contribute to conversions across multiple channels beyond last-click.
Ongoing optimisation reports
As standard, we provide transparent, regular updates as campaigns run.
Frequently Asked Questions
Can programmatic advertising reach international tourists?
1
Yes, programmatic targeting can identify and reach international audiences based on device geo, browsing behaviour, language, and audience data from multiple sources such as third-party segments and contextual targeting. We regularly run campaigns targeting inbound visitors to the UK.
Is programmatic advertising suitable for visitor attractions and smaller travel brands?
2
Absolutely, one of programmatic's key advantages is scalability. Campaigns can be designed to suit a range of budgets, from targeted local activity to national and international reach. We work with clients from large tourism boards to individual visitor attractions, tailoring our approach to what works for each brand.
How does programmatic advertising fit into a broader media campaign?
3
Programmatic works well as part of an integrated media campaign, combining digital reach with traditional media such as outdoor, press, TV or radio. As a full-service media planning and buying agency, we can help you understand how programmatic fits within your wider media mix, and plan and buy across all channels accordingly.
What makes Fabbrica different from other programmatic ad agencies for travel brands?
4
Our sector specialism. Most programmatic advertising agencies are generalists who turn their hand to any sector. We've spent over a decade focused on travel and tourism, which means we understand your audiences, your seasonality, your booking windows, and the moments in the customer journey that programmatic can influence most effectively. Moreover, you'll always be working with senior people.
Ready to reach the right audiences?
Whether you're planning a campaign, looking to grow awareness in a new market, or want to understand how programmatic can work harder for your travel brand, we'd love to talk.
Also see our Travel Marketing services page for the full picture of how we support travel and tourism brands across all media channels.